Effective Date: September 1, 2026
Fundamental ABA (“Fundamental ABA,” “we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, https://fundamental-aba.com, contact us, or inquire about our Applied Behavior Analysis (ABA) therapy services.
By using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
We may collect the following types of information:
Personal Information
You voluntarily provide information when you:
- Complete a contact form
- Request a consultation
- Call our office
- Send us an email
- Submit an employment application
- Subscribe to communications
This information may include:
- Name
- Parent or guardian name
- Child’s first name (if provided)
- Email address
- Telephone number
- City and State
- Insurance provider
- Service interests
- Any information you voluntarily provide regarding your child’s needs
Please do not submit confidential medical information through website forms unless specifically requested.
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Date and time of your visit
- Referral website
- Website interactions
This information helps us improve our website and user experience.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Improve website functionality
- Analyze website traffic
- Measure advertising performance
- Remember visitor preferences
- Improve user experience
We may use services such as:
- Google Analytics
- Google Ads
- Google Tag Manager
- Meta (Facebook) Pixel
These services may collect anonymous usage information.
You may disable cookies through your browser settings, although some website features may not function properly.
How We Use Your Information
We use information to:
- Respond to inquiries
- Schedule consultations
- Communicate regarding ABA therapy services
- Verify service availability
- Improve our website
- Provide customer support
- Send requested information
- Improve advertising performance
- Maintain website security
- Comply with legal obligations
We only collect information reasonably necessary for these purposes.
HIPAA Notice
Fundamental ABA provides healthcare-related services.
Certain health information may be protected under the Health Insurance Portability and Accountability Act (HIPAA). HIPAA may not protect information submitted through this website until you become a client or patient and appropriate consent forms have been completed.
If you become a client, your Protected Health Information (PHI) will be handled in accordance with our Notice of Privacy Practices and all applicable federal and state privacy laws.
Please avoid submitting detailed medical information through website contact forms.
How We Share Information
We do not sell your personal information.
We may share information with:
- Service providers assisting in website operations
- Electronic health record providers
- Insurance verification partners
- Marketing service providers
- Legal authorities when required by law
- Business partners involved in delivering requested services
All third-party vendors are expected to maintain appropriate safeguards for your information.
Advertising and Analytics
We may use online advertising platforms including:
- Google Ads
- Google Display Network
- YouTube Advertising
- Meta Ads
These platforms may use cookies to provide personalized advertisements based on website activity.
You may opt out of personalized advertising through your browser settings or your Google Ads settings.
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information.
While we strive to use commercially acceptable methods to protect your information, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.
Data Retention
We retain personal information only as long as necessary to:
- Provide requested services
- Meet legal obligations
- Resolve disputes
- Enforce agreements
- Maintain required healthcare records
Children’s Privacy
Our website is intended for parents, guardians, caregivers, and individuals seeking ABA therapy services.
We do not knowingly collect personal information directly from children under 13 years of age through our website. If you believe a child has submitted information without parental consent, please contact us so we may remove it.
Third-Party Websites
Our website may contain links to other websites.
We are not responsible for the privacy practices or content of third-party websites. We encourage you to review their privacy policies before providing personal information.
Your Privacy Rights
Depending on your state of residence, you may have rights regarding your personal information, including the right to:
- Request access to your information
- Request correction of inaccurate information
- Request deletion of certain personal information
- Opt out of certain marketing communications
- Request information about how your data is used
To exercise these rights, please contact us using the information below.
Email Communications
If you choose to receive emails from us, you may unsubscribe at any time using the unsubscribe link contained within marketing emails.
Service-related communications may still be sent when necessary.
Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes become effective when posted on this page. We encourage you to review this Privacy Policy regularly.
The Effective Date at the top of this page will indicate when revisions were made.
Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, please contact us:
Fundamental ABA
Website: https://fundamental-aba.com
Phone: 732-690-4793
Email: info@fundamental-aba.com
By using this website, you acknowledge that you have read and understand this Privacy Policy.